Market Multiples Method The Art of Choosing the Right Comparable
When the market speaks, this method listens.
The Market Multiples (or Comparable Company Analysis) method values a business based on how similar companies are priced in the market.
It’s quick, intuitive, and widely accepted but only if comparables are carefully chosen.
What is the Market Multiples Method?
It estimates business value using valuation ratios of comparable companies.
Common multiples:
How it works (simplified):
Enterprise Value = EBITDA × EV/EBITDA multiple
or
Equity Value = PAT × P/E multiple
Once enterprise or equity value is computed, divide by no. of shares to get per share value.
Key to accuracy? Choosing the right peer set:
Industry & business model match
Similar scale of operations
Growth trajectory & profitability
Geography (local vs global comps)
Recent transaction comparables (if public data isn't available)
When to Use Market Multiples:
Why it works:
“Multiples simplify value but only when backed by sound comparables.”
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