Hospitality Valuation: Pricing Experience, Not Just Property
Hotels and resorts blend tangible and intangible assets—location meets brand equity.
Valuation Drivers
Occupancy & ADR – Core revenue metrics.
Brand Affiliation – Global vs. independent flags.
Asset-Light Models – Management contracts over ownership.
Approaches
Income Approach – DCF based on RevPAR and EBITDA margins.
Market Approach – EV/Room comparables.
Real Option – Future redevelopment potential.
Way Forward:
Integrate tourism trends and macro shocks.
Separate brand vs. property value.
ESG-driven sustainability premiums rising.
Can hospitality brands be valued like tech companies now?
#HospitalityValuation #RealEstate #Tourism #BusinessValuation
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